SIGNS AND SCULPTURE FOR H.E.B. CENTRAL MARKET (TX)
Signs.
From 2022-2024, I was an in-house designer and sign-painter for HEB Central Market in San Antonio. I designed and painted hundreds of large-scale in-store signs. This includes chalkboards and rotating signs promoting seasonal sales, to permanent fixtures such as the 4’x6’ Cooking School sign at left.
Builds.
My team and I created many 3D sculptures for store installations. We carved them out of foam, sculpted them from papier mache, and built a 7 foot tall upholstered champagne / rose bottle from foam and PVC.
Carly paints final touches on papier-mâché Brie En Croute sculpture.
3D sculpted Brie En Croute installation. Wire, foam, and papier-mâché.
Charcuterie in-store display.
Charcuterie board sign made with foam cutouts, sculpted foam, paint, and decoupage.
Olive Bar installation, designed, built, and painted by me and my team.
Large olive made with industrial foam, paint, and papier mâché. Olive branches made with PVC tubing, wire, cardstock, paint, and papier mâché.
7' tall in-store champagne bottle, on display with product.
Coworkers holding the bow up to the bottle.
Champagne bottle detail. Silver bow made with plastic laminate film, foam, and glitter.
Foam Totopos sign with cutout letters, and papier-mâché chips made from wire, paper, glue, paint, and glitter.
Carly holding sculpted foam collard green, one of several 3D vegetable sculptures installed along the entire vegetable wall.
Hand-carved foam vegetables: Collard green
3D foam eggplant for the vegetable wall.
Hand-carved foam eggplant detail
3D foam bell pepper for the vegetable wall.
Bell pepper detail.
3D foam Romaine lettuce for the vegetable wall.
Blackstone Cheddar sign with floating 3D foam cheese chunks, foam cutouts, and ribbon detail.
4' x 4' Hand-painted Emmentaler sign
Emmentaler in-store display with product.
Holiday Coffees sign with carved/sculpted frame. 8'x4'.
Holiday Coffees in-store display.